Real Estate
Real Estate
Transformify
Transformify
Transformify
Transformify is a global HR and workforce management platform that provides tools for hiring, employee management, and freelancer/vendor operations. The platform brings together an ATS, HRMS, VMS, and FMS in one place, helping businesses manage recruitment, payroll, and compliance efficiently.
The Problems
The Problems
The platform had grown in complexity over time and lacked a consistent design language. New features were needed to support evolving user needs, while the brand itself needed stronger identity across digital and physical assets.
The platform’s UI/UX was inconsistent, with different fonts, sizes, colors, and button styles used across screens.
Workflows in ATS and HRMS were clunky, leading to poor user experience for recruiters and HR managers.
There was no design system, which slowed down both design and development and led to inconsistencies.
AI features were planned but lacked a design approach to integrate them smoothly.
Branding was weak and fragmented across the platform, marketing materials, and merchandise, reducing overall brand presence.
The platform’s UI/UX was inconsistent, with different fonts, sizes, colors, and button styles used across screens.
Workflows in ATS and HRMS were clunky, leading to poor user experience for recruiters and HR managers.
There was no design system, which slowed down both design and development and led to inconsistencies.
AI features were planned but lacked a design approach to integrate them smoothly.
Branding was weak and fragmented across the platform, marketing materials, and merchandise, reducing overall brand presence.
The platform’s UI/UX was inconsistent, with different fonts, sizes, colors, and button styles used across screens.
Workflows in ATS and HRMS were clunky, leading to poor user experience for recruiters and HR managers.
There was no design system, which slowed down both design and development and led to inconsistencies.
AI features were planned but lacked a design approach to integrate them smoothly.
Branding was weak and fragmented across the platform, marketing materials, and merchandise, reducing overall brand presence.
Discovery & Research
Discovery & Research
I worked closely with the Product Manager to audit the platform, collect feedback from internal teams, and review existing documentation. To benchmark best practices, I also analyzed competing platforms like Recruitee and Manatal, which helped highlight design gaps and opportunities for improvement.
Key Findings
Fonts, colors, and components were applied inconsistently across the platform, creating a disjointed experience.
Recruiters struggled with ATS workflows that were not streamlined compared to competitors.
HR managers lacked intuitive tools in HRMS, making processes harder to complete.
Competitor platforms offered cleaner, more consistent designs with AI features already integrated.
The absence of a design system meant designs had to be recreated from scratch, wasting time.
Key Findings
Fonts, colors, and components were applied inconsistently across the platform, creating a disjointed experience.
Recruiters struggled with ATS workflows that were not streamlined compared to competitors.
HR managers lacked intuitive tools in HRMS, making processes harder to complete.
Competitor platforms offered cleaner, more consistent designs with AI features already integrated.
The absence of a design system meant designs had to be recreated from scratch, wasting time.
Key Findings
Fonts, colors, and components were applied inconsistently across the platform, creating a disjointed experience.
Recruiters struggled with ATS workflows that were not streamlined compared to competitors.
HR managers lacked intuitive tools in HRMS, making processes harder to complete.
Competitor platforms offered cleaner, more consistent designs with AI features already integrated.
The absence of a design system meant designs had to be recreated from scratch, wasting time.
Metrics & Support Data
Design and development handoff was slowed by an estimated 40% due to missing standards.
Usability reviews revealed 6–8 friction points in ATS workflows.
Competitor research showed 2 major rivals (Recruitee, Manatal) with stronger AI integrations.
Inconsistencies in fonts, colors, and components led to 25% more rework in design and dev cycles.
Metrics & Support Data
Design and development handoff was slowed by an estimated 40% due to missing standards.
Usability reviews revealed 6–8 friction points in ATS workflows.
Competitor research showed 2 major rivals (Recruitee, Manatal) with stronger AI integrations.
Inconsistencies in fonts, colors, and components led to 25% more rework in design and dev cycles.
Metrics & Support Data
Design and development handoff was slowed by an estimated 40% due to missing standards.
Usability reviews revealed 6–8 friction points in ATS workflows.
Competitor research showed 2 major rivals (Recruitee, Manatal) with stronger AI integrations.
Inconsistencies in fonts, colors, and components led to 25% more rework in design and dev cycles.
Competitor Analysis
Competitor Analysis
To understand how other HR and ATS platforms approach design and usability, I studied Recruitee and Manatal. This helped me identify best practices in consistency, workflows, and visual design that Transformify needed to adopt.
Pros
Clean interface with standardized design elements across modules.
Strong ATS workflows that guide recruiters clearly through tasks.
Responsive design optimized for both desktop and mobile.
Cons
Limited customization for smaller businesses.
Some advanced features hidden deep in navigation.
Pros
Clean interface with standardized design elements across modules.
Strong ATS workflows that guide recruiters clearly through tasks.
Responsive design optimized for both desktop and mobile.
Cons
Limited customization for smaller businesses.
Some advanced features hidden deep in navigation.
Pros
Clean interface with standardized design elements across modules.
Strong ATS workflows that guide recruiters clearly through tasks.
Responsive design optimized for both desktop and mobile.
Cons
Limited customization for smaller businesses.
Some advanced features hidden deep in navigation.
Pros
Very modern and user-friendly interface.
AI-driven candidate recommendations built directly into workflows.
Clear, consistent design patterns across all screens.
Cons
More expensive compared to other tools in the same category.
Consultations are tied to being an insurance subscriber, limiting accessibility.
Pros
Very modern and user-friendly interface.
AI-driven candidate recommendations built directly into workflows.
Clear, consistent design patterns across all screens.
Cons
More expensive compared to other tools in the same category.
Consultations are tied to being an insurance subscriber, limiting accessibility.
Pros
Very modern and user-friendly interface.
AI-driven candidate recommendations built directly into workflows.
Clear, consistent design patterns across all screens.
Cons
More expensive compared to other tools in the same category.
Consultations are tied to being an insurance subscriber, limiting accessibility.
By comparing Transformify to Recruitee and Manatal, I saw how inconsistent design and lack of clear UI standards were holding the platform back. This research reinforced the need to create a unified design style guide and build a scalable system that would improve usability and speed up development.
The Solutions
The Solutions
To solve these challenges, I redesigned the platform with a focus on consistency, usability, and scalability. I worked on both product and system-level improvements, creating a foundation that would support future features and AI integration.
Updated outdated and inconsistent screens with a modern, unified look to improve usability and trust.
Streamlined recruiter and HR manager workflows, reducing friction and aligning them with industry best practices.
Developed a comprehensive style guide with defined fonts, font sizes, colors, and button styles to ensure visual consistency.
Designed reusable templates, including a React table component, to standardize UI across the platform and speed up development.
Planned design patterns and UI elements to introduce AI features into ATS and HRMS in a clear and user-friendly way.
Extended improvements beyond the platform with consistent branding across marketing materials, banners, and merchandise
Updated outdated and inconsistent screens with a modern, unified look to improve usability and trust.
Streamlined recruiter and HR manager workflows, reducing friction and aligning them with industry best practices.
Developed a comprehensive style guide with defined fonts, font sizes, colors, and button styles to ensure visual consistency.
Designed reusable templates, including a React table component, to standardize UI across the platform and speed up development.
Planned design patterns and UI elements to introduce AI features into ATS and HRMS in a clear and user-friendly way.
Extended improvements beyond the platform with consistent branding across marketing materials, banners, and merchandise
Updated outdated and inconsistent screens with a modern, unified look to improve usability and trust.
Streamlined recruiter and HR manager workflows, reducing friction and aligning them with industry best practices.
Developed a comprehensive style guide with defined fonts, font sizes, colors, and button styles to ensure visual consistency.
Designed reusable templates, including a React table component, to standardize UI across the platform and speed up development.
Planned design patterns and UI elements to introduce AI features into ATS and HRMS in a clear and user-friendly way.
Extended improvements beyond the platform with consistent branding across marketing materials, banners, and merchandise
My Role, Goals & Impact
My Role, Goals & Impact
I set clear goals to modernize the platform, improve workflows, and create a scalable design system. My role spanned research, redesign, and building a style guide with reusable components, while also supporting branding needs. The impact was a cleaner, more consistent platform that was easier to use, faster to build on, and ready for AI-driven features.
My Goals
Redesign the platform to modernize the UI and improve consistency.
Streamline ATS and HRMS workflows to make them easier for recruiters and HR managers.
Build a scalable design system to speed up design and development.
Create a clear approach to integrating AI features into the platform.
Strengthen the brand identity across product and marketing touchpoints.
My Goals
Redesign the platform to modernize the UI and improve consistency.
Streamline ATS and HRMS workflows to make them easier for recruiters and HR managers.
Build a scalable design system to speed up design and development.
Create a clear approach to integrating AI features into the platform.
Strengthen the brand identity across product and marketing touchpoints.
My Goals
Redesign the platform to modernize the UI and improve consistency.
Streamline ATS and HRMS workflows to make them easier for recruiters and HR managers.
Build a scalable design system to speed up design and development.
Create a clear approach to integrating AI features into the platform.
Strengthen the brand identity across product and marketing touchpoints.
My Role
Worked closely with the Product Manager to define problems and prioritize improvements.
Conducted design audits and competitor research (Recruitee, Manatal).
Redesigned outdated platform screens and workflows.
Created a full design style guide covering fonts, colors, and components.
Delivered branding and marketing assets, including banners and merchandise.
My Role
Worked closely with the Product Manager to define problems and prioritize improvements.
Conducted design audits and competitor research (Recruitee, Manatal).
Redesigned outdated platform screens and workflows.
Created a full design style guide covering fonts, colors, and components.
Delivered branding and marketing assets, including banners and merchandise.
My Role
Worked closely with the Product Manager to define problems and prioritize improvements.
Conducted design audits and competitor research (Recruitee, Manatal).
Redesigned outdated platform screens and workflows.
Created a full design style guide covering fonts, colors, and components.
Delivered branding and marketing assets, including banners and merchandise.
My Impact
Improved usability and visual consistency across the platform.
Reduced design-to-development handoff time by introducing a design system.
Delivered new ATS and HRMS workflows aligned with user needs and industry standards.
Prepared the platform for AI-driven features with a user-friendly design approach.
Strengthened Transformify’s brand identity, both in the product and in external touchpoints.
My Impact
Improved usability and visual consistency across the platform.
Reduced design-to-development handoff time by introducing a design system.
Delivered new ATS and HRMS workflows aligned with user needs and industry standards.
Prepared the platform for AI-driven features with a user-friendly design approach.
Strengthened Transformify’s brand identity, both in the product and in external touchpoints.
My Impact
Improved usability and visual consistency across the platform.
Reduced design-to-development handoff time by introducing a design system.
Delivered new ATS and HRMS workflows aligned with user needs and industry standards.
Prepared the platform for AI-driven features with a user-friendly design approach.
Strengthened Transformify’s brand identity, both in the product and in external touchpoints.
